Art from major museum from the collection of 19th, 20th or 21st Essay

Art from major museum from the collection of 19th, 20th or 21st centuries - Essay Example In accordance to the rising demands for visual arts, art-enthusiasts established the first national museum on the year 1793 in Paris which they named Louvre. This famed art museum placed for the first time in France a haven for the arts that were previously and exclusively owned by the aristocracy; it showcased these fabulous arts to individuals of all walks of life. Furthermore, due to the aforementioned significant revolutions, art movements developed in a rapid scale which was largely characterized by â€Å"isms†: Impressionism, Realism, Fauvism, and so on. These movements duly represented societies that were freshly liberalized from the stronghold of the Church. France was the pinnacle of success for every artist in the 19th century. Annually, a Salon was held wherein exceptional artists had the grand opportunity to display their magnum opus to public scrutiny. However, a fortuitous incident happened in 1863 which gave birth to one of the most influential movements in the period, the Impressionism. A Salon jury declined huge numbers of submitted works of art which angered the artists and prompted them to create another exhibition which they called the â€Å"Salon des Refuses†. Spearheading this movement was Edouard Manet who notoriously displayed his â€Å"impressionistic† paintings such as the celebrated Luncheon on the Grass. However, the term Impressionism came from Claude Monet’s, who was another famous artist of the movement, Impression: Sunrise. The Impressionist movement is also referred to as optical realism by some artists because of its scientific and modern themes in the genuine visual familiarity and its acc ent on illumination and movement on the overall faà §ade of entities; one of the utmost exemplars of impressionism is Edouard Manet’s controversial painting. Edouard Manet’s Luncheon on the Grass stirred much controversy because of the paintings

Mazda Case Study Example | Topics and Well Written Essays - 2000 words

Mazda - Case Study Example We need to form some kind of emotional link to the product. In determining a brand, there is the need to differentiate from others or form a shorthand logo, position ourselves or have an integrated strategy, and create a personality and vision while adding value. In this paper, it will be discussed as to how Mazda has formed that link with us and how their marketing program has created a brand that tells us who they are and why we should buy their car. Mazda has a very unique shorthand Logo. According to Mazda Zoom Zoom is1 shorthand for the love of exhilarating movement that we all have. It is the imagination we have about a car moving quickly down the road. They use the emotions we had as children in seeing a fast car and wanting to be part of that. Zoom Zoom is a promise that we will feel special when we get in any car built by Mazda. It is definitely different than any other company and when you hear Zoom Zoom, you think only of Mazda which is what is meant to happen. Zoom Zoom just sounds like fun when you say it. When Mazda began to reposition itself, it needed to change its strategy. It now had to be positioned as a hip, cool, and fun to drive car. It is also positioned to be a great car for young females who are professionals, according to the case study. Now we have a car that is fun to drive by the young who identify them through their cars and we are using the logo Zoom Zoom which is something we all said as children when we thought of anything fun that moved us from one place to another. There is, of course, another group that is touched by this phrase or logo. Older adults, especially the baby boomer age have always been involved with cars. That group of people has retired and is retiring in a completely different way than any other group before them.2 Zoom Zoom means fun and Mazda has positioned itself to absorb those customers. They do not see themselves as old like the generations before them. Instead they see themselves as headed for another adventure and Zoom Zoom fits all the co rds. Mazda's position is certainly related to the fun already mentioned however; it plays to several types of personality. Let's take the Mazda RX 8 for example. It is a classic yet quick sportster that has a distinctive look and room in the back seat. So it is a commuter car that is fun to drive, kid-friendly, and a weekend toy. What more could you ask for It has a 247 horsepower motor that runs at 9,000 rpms. It accelerates quickly and stops fast. What more could you possibly ask for and who in their right mind would not buy this car The personality is one of fun and yet able to handle responsibility just like the personality of their trucks is one of power and towing capacity but at the same time rugged and comfortable. Mazda has quite a vision. 3 They promise to always build cars that are fun to drive and will provide high levels of environmental performance and safety performance. They believe that their Zoom Zoom brand is sustainable and they will plan to continue to use it over the long term. The envision that they will continue to work on technology and develop cars that create great driving performance as well as provide great interior environments and safety. They believe their cars will always be fun to drive and make you want to drive them again. They have as part of their vision that they w